Shop: Dancing Beads
Owner: Carol
Website: www.dancingbeads.com/
Medford has 70,000 folks and only one bead shop. Carol actually closed Dancing Beads a couple of years ago, thinking she was done with the bead store. She tried a couple of other things, including writing HTML and helping with web sites, but she soon found that she really enjoyed playing with her beads and cats more. Carol felt she needed to take her "office" out of her home environment which was too distracting (all those beads, and that cat), so she went searching for an office space. She found a spot in her neighborhood in a home that had been converted to retail/office space. As she was getting a feel for the place, she says a voice popped into her head 'This is going to be my new beadshop', and she answered back 'that's funny, I didn't know I was going to open another bead shop'.
She still had a lot of stock from the store she had closed a couple years back, so she opened up another bead shop. She had a lot of her old customers come back relieved that she decided to do it again, and she's gained new customers as well.
They've got a great selection of classes, and the class size is usually limited to six people, which makes it easy to get some one-on-one with the instructor. I was impressed that for a small(ish) bead shop, they've found some great ways of displaying a lot of merchandise.
Medford is located just north of California on I-5, worth a layover if you're passing through.
Next stop: Portland, Oregon.